Most brands won't tell you where their clothes are made. We will.
Transparency isn't a marketing strategy for us — it's a principle. If we're going to put words like PERSEVERANCE and SERENITY on clothing, the process behind that clothing needs to be something we're not ashamed to talk about.
Where It Starts: The Fabric
Our hoodies use an 80/20 ring-spun cotton and polyester blend at 8.4 ounces. The fabric is OEKO-TEX STANDARD 100 certified, meaning every component — the cotton, the polyester, the dyes, the finishes — has been independently tested for over one hundred harmful substances and cleared.
The cotton is ring-spun, which means the fibres are twisted into a tighter, smoother, more durable yarn. This takes longer and costs more than open-end spinning, but the result is a fabric that feels softer on day one and gets better with every wash.
Where It's Made: The Facility
Our garments are produced in a facility that holds both WRAP certification and Fair Labor Association partnership status. WRAP audits facilities against twelve principles covering lawful employment, prohibition of forced and child labour, safe working conditions, and fair compensation. The FLA monitors ongoing compliance and worker welfare.
This means the people who sew your hoodie are working in a safe, audited environment, being paid fairly, and treated with the dignity that every worker deserves.
How It's Printed: The Ink
Our brushstroke designs are printed using high-quality inks on the garment. The inks are part of the OEKO-TEX certification chain — tested for harmful chemicals and cleared for skin contact. The prints are designed to be durable, maintaining vibrancy and detail through repeated washes.
How It Reaches You: Shipping
Orders are fulfilled and shipped with care. We use packaging that minimises waste — no excessive tissue paper, no plastic wrap where paper will do. The hoodie arrives folded, protected, and ready to wear.
What We're Working On
We're not perfect. Transparency also means being honest about where we're still growing. We're exploring organic cotton options, investigating carbon-neutral shipping partnerships, and looking into take-back programmes for garments at the end of their life.
Supply chain improvement isn't a destination. It's a practice — like perseverance itself.
Why We Share This
Because you deserve to know. You're not just buying fabric and ink. You're investing in a process. And if that process exploits people or poisons the planet, the philosophy on the outside means nothing.
We share our supply chain because a brand that preaches meaning should practise it at every step. Thread to doorstep. No shortcuts. No hidden costs.