Purple is a bold choice. It's not a neutral. It's not a safe pick. And that's exactly why it works — because the person wearing it made a deliberate decision.
Our ELEMENTAL hoodie in deep purple — with its golden sun, teal waves, and terracotta canyons — is one of our most visually striking pieces. Here's how to style it without letting the colour overwhelm you.
With Neutrals
The easiest way to let a purple hoodie shine is to surround it with calm. Black jeans, cream tee underneath, white trainers. The neutrals create a quiet frame, and the purple becomes the single point of interest. Clean, confident, effortless.
With Earth Tones
Purple lives surprisingly well next to warm earth tones. Try it with tan or khaki chinos, brown boots, and a beige or olive beanie. The terracotta and gold in the ELEMENTAL design echo these earth tones, creating a colour conversation across the outfit that feels intentional rather than clashing.
Monochrome Purple
For the brave: pair the purple hoodie with darker plum or aubergine joggers and tonal trainers. Monochrome in a non-neutral colour reads as editorial and fashion-forward. The brushstroke art breaks up the colour field, so the outfit doesn't look like a costume. It looks like a choice.
With Denim
Medium-wash denim is the universal partner. Purple hoodie over straight-leg or relaxed jeans, with clean trainers or boots. The denim brings the outfit back to earth while letting the hoodie command attention. Layer a denim jacket on top for extra texture on cooler days.
Dressed Up
Dark charcoal or black trousers, leather boots, a black overcoat. The purple hoodie peeking from under the coat becomes the unexpected element in an otherwise dark, tailored outfit. This combination works for evening events, gallery openings, or any occasion where you want to be the most interesting person in the room without trying.
Accessories
Keep accessories minimal with a bold colour. A simple watch, no necklaces competing with the neckline, and let the hood be your accessory on casual days. If you wear a hat, go dark — black or deep charcoal. The hoodie is already making the statement.
The Confidence Factor
Wearing purple well requires exactly one thing: not second-guessing it. Put it on. Walk out. The colour does the rest. And the word ELEMENTAL on your chest reminds you — you're made of sun, water, earth, and bloom. You can handle a little purple.